Fairfield Best in Show
June 2025 UGC Campaign
I created and led Fairfield’s #BestinShow Pet Campaign, an interactive social media contest that celebrated the pet‑friendly culture of our communities while driving resident engagement. Partnering with property teams nationwide, I built the campaign from concept to rollout: crafting the creative theme, developing submission guidelines, and launching a multi‑channel push that invited residents to share photos of their four‑legged roommates for a chance to win Chewy gift cards. The initiative generated a surge in user‑generated content, boosted organic impressions across Instagram and Facebook, and strengthened brand affinity by spotlighting the everyday moments that make Fairfield homes so welcoming.
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UGC Submissions
A selection of resident submissions from the contest, featured as part of a community-driven campaign celebrating Fairfield’s pet-friendly culture.
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Corporate Social Posts
These social post designs were created to balance Fairfield’s clean, elevated brand aesthetic with playful visual elements that captured the lighthearted spirit of the campaign.
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Corporate Story Posts
The goal was to stay on-brand while introducing a touch of whimsy that reflected the joy and personality of our pet-loving residents.
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Facebook Analytics
In June 2025, our Facebook content strategy drove a 72.2% increase in views, totaling over 40K views, with 92% coming from non-followers, demonstrating strong discoverability. Reach grew 63.5% to 23K, and follows jumped 220%, contributing to a net follower growth of 285.7%. While total interactions slightly decreased, engagement from new audiences rose, reflecting successful top-of-funnel performance.
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Instagram Analytics
In June 2025, our Instagram content strategy delivered a strong 89.8% increase in views, totaling 14.4K, with a healthy balance between follower and non-follower engagement. Content interactions rose 41%, driven primarily by followers, and we saw a 108.9% spike in new follows, signaling improved audience retention and interest. While reach dipped slightly, increased interaction and follower growth reflect momentum in building a more engaged community.
