At Sneaks Clothing Brand, I led the planning and execution of brand campaigns and in-person events, including the brand’s flagship annual basketball tournament in La Jolla, CA. I collaborated with micro-influencers to generate buzz and deepen community engagement, while ensuring all messaging aligned with the brand’s voice across digital platforms. In addition to managing 15+ vendors, I built detailed event timelines, organized meetings, and coordinated with local partners whose products and values aligned with our brand. I also provided on-the-ground support on event day, overseeing logistics, assisting with photography and videography, and managing product transportation to ensure a seamless experience from setup to execution.