As part of a high-stakes interview process for Coco, I developed a creative flyer aimed at driving app downloads and orders. The project required balancing persuasive calls-to-action (via QR and promo codes), tailoring the message for different user personas, and staying true to the brand’s humorous and tech-forward identity.

• Key Achievements:

  • Developed a multi-channel design that emphasized the app’s value propositions: faster delivery (40% faster), high reliability (97% ETA adherence), cost transparency (15% fee), premium food quality, and sustainability.

  • Incorporated creative humor to enhance brand engagement and appeal to a broad demographic.

  • Received positive feedback for seamlessly integrating actionable elements with strong visual storytelling.