From Project Coordinator to Content Specialist
At Fairfield Residential, I lead the execution of strategic content campaigns that support both brand initiatives and community storytelling. I manage the full content lifecycle from brief development to cross-functional rollout, across digital and social platforms, ensuring every asset aligns with brand strategy. I collaborate with internal creative teams and external agencies to launch campaigns that boost organic reach and deepen brand loyalty. I also track performance monthly, reporting on KPIs and delivering insights to senior leadership to help shape future marketing plans. Additionally, I support go-to-market efforts by overseeing the creation of paid and organic content across all owned media.
I’ve played a key role in evolving Fairfield’s visual and verbal brand identity by assisting in the development of updated brand guidelines and helping establish branding for new residential communities. I also support creative direction for photoshoots, ensuring visual content reflects both the company’s corporate positioning and the lifestyle narratives of each unique property.
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Content Creation
I manage the end-to-end production of content across digital and social platforms, aligning each asset with brand and campaign objectives. From community storytelling to lifestyle visuals, I ensure every piece supports broader marketing goals and resonates with our target audience.
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Copywriting
I write, I write, and I write some more.
I write clear, compelling copy for web, social, email, blog, and paid media that reflects Fairfield’s brand voice while driving engagement. Whether it’s a new property launch or a resident spotlight, I tailor messaging to inform, inspire, and convert.
Read more on the Apartmentality blog.
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Campaign Development
I develop integrated content campaigns that support both national brand initiatives and localized community goals. Each campaign is built to be cross-functional, aligning strategy, creative, and KPIs for maximum reach and impact.
As part of Fairfield’s 40th anniversary celebrations, I collected old photos from associates to create a digital time capsule of Fairfield throughout the years.
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Brand Development
I support the evolution of Fairfield’s brand identity by helping refine visual direction, tone of voice, and messaging strategy. I’ve also contributed to branding for new residential communities, ensuring each one feels distinct yet connected to our core brand.
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Project Management
I oversee complex creative timelines, coordinating cross-departmental teams and external vendors to ensure campaigns are delivered on time and on brand. My workflow includes briefing, approvals, production oversight, and performance reporting.
Project Management software like Asana are my best friends!
